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This website farmalarm.com had the following on the web page, "If you own or manage a poultry farm, you know that the loss of birds can add up to a major expense at the end of the year." We viewed that the website said " Farm Alarm is a unique monitoring system, designed specifically to help protect your poultry barn from mortality loss." It also said " There are no wires between the buildings. Wireless connections between the buildings simplify the installation. Your Farm Alarm can monitor. Power both legs of 220 volt." The header had farm alarm as the highest ranking search term. It is followed by poultry alarm, poultry farm alarm, and poultry farm alarm system which isn't as ranked as highly as farm alarm. The next words they used was prevent chicken death. prevent dead chickens was included but could not be viewed by search engines.